The person behind Refacto Terminal

Refacto Terminal is built by Kenneth Rona. It brings the same analysis-first approach he applies to ad tech to prediction markets — Polymarket and Kalshi, side by side.

Ken has spent 20 years in digital advertising and ad tech, most of it focused on optimizing results for publishers and advertisers. He co-founded Chalice Custom Algorithms and SWYM, and currently serves as Chief AI Officer at JWX.

He also created Refacto, a newsletter for operators — publishers, agencies, DSPs, SSPs, identity, measurement — who would rather read one incisive analysis than six bland recaps. The idea is to refactor the news: improve it, and make what you read genuinely more insightful. Every confident call Refacto makes goes on a public scoreboard, graded right or wrong, in the open.

Refacto Terminal carries that same habit into prediction markets: read the price, read the liquidity, read the momentum, and say plainly what the numbers imply — no hype, no hedging. It is an analysis terminal. It takes no wagers.

Reach Ken at ken@thedigitaladlab.com · Back to Explore →